I was looking everywhere and (surprisingly) I cannot find an option to execute action only once on swipe:
The only option I see is retrigger rate. As of now I set it to 10% so that when action is Media Next I don't scroll though playlist [most] of the time but rather go to a next song. However, the sacrifice is small swipes don't actually trigger the action 
Is it possible to trigger action on small swipes but don't repeat the action multiple times during one swipe?